Vinny Couto

Vinny Couto

Senior Creative at FCB London
London, United Kingdom

About me

I was born in Salvador/Bahia, a colorful and tropical city in Brazil, where Michael Jackson recorded the video clip "They Don’t Care About Us". I started my career 17 years ago in some of the biggest agencies there.

After moving to São Paulo I had the pleasure of working for great agencies like TBWA, Leo Burnett, J Walter Thompson, and CP+B for several global brands such as Ford, adidas, Gatorade, Coca-Cola, Stella Artois, and Nissan.

During the pandemic, I decided to explore the world by working on special projects for international agencies
and connecting with amazing people without leaving home.

After 9 great years in São Paulo, I got an invitation to move to Amsterdam and joined TBWA/Neboko’s team, where I had the opportunity to work on global projects for adidas.

Thanks to all of this, I had the joy to see some of my work recognized by important creative awards like D&AD, Cannes, One Show, NY, Clio, LIA among others.

Now, I'm in London, trying to adapt to a new routine, new tea diet, and new traffic direction.

Languages
  • English - Pro
  • Portuguese - Native

Positions

Senior Creative
London, United Kingdom
September 2023 - Present (1 year 2 months)
Global Skoda
Senior Creative
Amsterdam, Netherlands
January 2022 - January 2023 (1 year)
As part of the international team, I worked on global projects for adidas (brand, originals, sports), developing a strategic vision and creative leadership.
Independent Creative
Remotely and worldwide
Brazil
May 2020 - December 2021 (1 year 7 months)
During the pandemic, I decided to explore the world by working on special projects for international agencies and connecting with amazing people without leaving home.

Agencies: Jung von Matt, BBH, AKQA, BBDO, VMLY&R, Grey, Ogilvy, FCB, Havas, draftLine, FlagCX, Trouble Maker, BrandOpus, Impero, SuperHeroes.

Cities: New York, San Francisco, Los Angels, Berlin, Amsterdam, Milan, Venice, Hamburg, Paris, London, Xangai.

Clients: Coca-Cola, Fifa World Cup Qatar 2022, Google, Netflix, TikTok, FIFAe, Adidas, Maserati, Mercedes-Benz, Skoda, KFC, Ducati, League of Legends, Dr.Jart+, Colgate, Palmolive, Logitech, AliExpress, Zalando, Accor, Asahi, Leffe, Colorado Beer.

Main Projects: Coca-Cola Christmas Real Magic, Digital Campaign // Qatar World Cup 2022 Campaign // Mercedes Benz + LOL - Unleash The Future // Coca-Cola Olympic Games 2024 // Coca-Cola Launch Campaign Lemon-Dou // Dr.Jart+ Launch - AR Experience // Google Nest Hub
Senior Art Director
São Paulo, Brazil
January 2019 - May 2020 (1 year 4 months)
At CP+B I worked with very special clients like Stella Artois, Johnnie Walker, Uber, Wave Festival, PicPay, and others. My work was always focused on strategy, integrated campaigns, branded content and products development.
Senior Art Director
São Paulo, Brazil
January 2016 - December 2018 (2 years 11 months)
Art Director
São Paulo, Brazil
May 2015 - December 2015 (7 months)
At Leo Burnett I had the opportunity to work with great professionals in one of the most creative agencies in the market. Part of my job was to create integrated campaigns for Fiat Chrysler Automobiles - FCA , Pirelli Tires and Brazil Kirin - Kirin Holdings Company.
Art Director
TBWA Brasil S/A
São Paulo, Brazil
January 2013 - May 2015 (2 years 4 months)
I am part of a large creative team at Lew'Lara \TBWA. Part of my job is to create and develop integrated campaigns for global clients such as Adidas, Nissan, Gatorade and Michellin. Some of these campaigns are created in partnership with the other agency in TBWA group, like ChiatDay\LosAngels and TBWA\Londres.
Art Director
Engenho Novo
Brazil
May 2011 - December 2012 (1 year 7 months)
During my time at Engenho, I´ve developed several online and offline campaigns for various type of client from private to public sectors. Some of them were: GM Chevrolet, TIM (telecom company), Odebrecht, Record TV Channel (the second biggest channel in Brazil) and Band News (one of the most relevant TV News in the country). I also had direct creative collaboration on affiliate agencies at Engenhonovo, Angola e Brasília
Art Director
Objectiva
Brazil
June 2009 - April 2011 (1 year 10 months)
My role at Objectiva was to develop strategic advertising campaigns for Bahia Tourism Authority (Bahiatursa) and create integrated campaigns for other clients such as: Basf, Sebrae, Acbeu (English School).
Junior Art Director
Viamídia Publicidade
Brazil
July 2008 - January 2009 (6 months)
Creative Intern
Poggio Publicidade
Brazil
March 2007 - July 2008 (1 year 4 months)

Education

Unijorge

June 2004 - June 2008 (4 years)
Graduation Advertising and Design.

Other professional activities

New York Festivals - Innovative Advertising Awards

Awards Jury Member
April 2021 - April 2021 (1 second)
Activation and Engagement

FePI, Rosario

Awards Jury Member
September 2019 - September 2019 (1 second)
Print & Illustration

PHNX Tribute 2020

Awards Jury Member

PHNX 2023

Awards Jury Member

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