About me
+25 years helping businesses and brands transform, reinvent, and grow.
C-Suite Executive – I am a Managing Director at Accenture Song. I have been plugged into the world of Strategy for over two decades. My work inspires digital and sustainability transformation at the intersection of culture, technology, and people’s experiences and expectations.
Sustainable Development Goals (SDGs) Advocate – I am a Board Director at the PVBLIC Foundation. Through my work and speaking engagements, I continue to spearhead the current industry perspective on sustainability. I am actively involved in UN activities.
Multicultural Champion - Born and raised in Argentina, I moved to New York where I worked with multicultural and general market audiences. With local, regional, and global markets. I have spent my career blending social sciences and cultural perspectives with technology possibilities; decoding human behavior and our drivers to interact with media, technology and the world around us.
An Avid Student of Humans – I have an M.A. in Media Studies from The School of Public Engagement at The New School, focused on sociology of media, internet culture, urban studies and networking theories.
Sector Experience
My Work
SEE ALL WORKWhere Luxury is Personal
- BRAND:
- Crystal
- AGENCY:
- McCann London
Positions
Managing Director, Growth & Product Innovation
IPG Leadership Lab Alumni.
As MRM’s Global CSO, Ariana evolved and expanded the agency’s capabilities, helping to fuel their explosive growth and transformational approach to strategy and innovation. Within her tenure, MRM became the fastest-growing agency within the network, and a Leader in Gartner’s "Magic Quadrant” analysis for five years in a row.
Ariana ran all flavors of strategy, including Creative Strategy, CX, Digital Strategy, Experience Strategy, Brand Transformation, Innovation Strategy and Social Media Intelligence.
Her “Collective Intelligence” collaborative approach to problem-solving significantly impacted the global team culture and borderless ways of working.
Through her work and speaking engagements, she spearheaded the current industry perspective on sustainability. She was the chair and emcee of the annual SDG Media Summit at the United Nations. She also co-led McCann Worldgroup Global Sustainability Practice, and was part of the IPG Sustainability Management Committee.
Jury Engagements:
* Clio Awards: Innovation Jury (2021)
* ANA ECHO Awards: Diamond Jury (2021)
* The One Show: Co-Created the Sustainable Development Pencil (2019), Judged it (2020), and Moderated the Winners Panel during Festival (2021)
* Effies: Positive Change Jury (2021, 2020, 2019 & 2018)
* D&AD: Impact Jury & Impact Council (2021, 2020 & 2019)
* Cannes Lions: Sustainable Development Goals Jury (2019 & 2018 Inaugural Jury)IPG Leadership Lab Alumni. As MRM’s
EVP, Global Director of Strategy Oct 2013 - Jul 2016
Led the New York & Princeton strategy teams for two years before coming into the global role.
Led the agency’s experience strategy practice, overseeing brand planing, digital strategy, CX, content, social media, and comms planning.
Member of the Global Executive Leadership Team, McCann Worldgroup’s Global Strategy Leadership Team, the Global Digital Council and the Social Media Steering Committee.
Where Luxury is Personal
- BRAND:
- Crystal
- AGENCY:
- McCann London
Spearheaded the agency’s award-winning Digital Strategy practice in North America, which included experience strategy, innovation and social media engagements.
Launched the multicultural practice in order to meet the diversity & inclusion demands of mcgarrybowen's top 10 clients.Spearheaded the agency’s award-winning Digital Strategy practice in North America, which included experience strategy, innovation and social media engagements.
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Director of Digital Strategy Jan 2010 - Dec 2011
