A LYNX awarded Advertising Account Director, with over a decade of experience – on both Agency and Client Sides – at multinational and local agencies/ companies like TBWA\EGYPT, Y&R, BEKO and KIJAMII.
Managed the ATL, BTL & Digital projects of a diverse portfolio of multinational and local brands in different industries, among which were; FMCG, F&B, Telecom, Electronics, Real Estate, Banking and Automotive, where my responsibilities included Strategic Planning, Account Management and Marketing Communication.