| Title | Lotto Christmas Collection |
| Brief | Problem:The Danish National Lottery wanted to create relevancy for their brand at Christmas.As a brand who is all about excitement, they found out that Christmas in Denmark has become a boring event where 72% of the Danes wish for boring Christmas gifts.Idea:The Danish National Lottery decided to bring some exciment back into Christmas: A limited edition Christmas Collection that turned boring gifts into Lotto tickets. Featuring some of the Danes’ most frequent, boring wishes. Each with unique series of numbers, working as real Lotto tickets for the drawing after Christmas. |
| Agency | Robert/Boisen & Like-minded A/S |
| Campaign | Lotto Christmas Collection |
| Advertiser | The Danish National Lottery |
| Brand | Lottery |
| Posted | November 2020 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Case Study |
| Creative Team | Ch......fer Fe.....ov B..s Subscribers Only |
| Creative Team | K...a Vi.....mer Subscribers Only |
| Creative Director | He....ch Ve.....rd Subscribers Only |
| Strategist | S...n Ch......sen Subscribers Only |
| Director | ..s L...en Subscribers Only |
| Production Company Producer | ..a B...e Subscribers Only |
| Executive Producer | Ch.....na Bo....te Er....øe Subscribers Only |
| Account Director | G...e An....en Subscribers Only |
| Account Manager | J...e H...e Subscribers Only |
| Social | Al.....er F..ø F..ø Subscribers Only |
| Brand Activation Strategist | Al.....er F..ø F..ø Subscribers Only |
| Production Agency | Go....ck Pr......ons Subscribers Only |