The spec campaign is the brainchild of Seine Kongruangkit and Matithorn Prachuabmoh Chaimoungkalo, of the Miami Ad School Europe in Hamburg, Germany. They figured that the best way to stop coronavirus is to stay at home, and what better way to get people to do that than threaten to spoil their beloved Netflix series?
If you've been anywhere near the internet over the last few days - and I suspect you probably have - you are likely to have seen Netflix spoilers on billboards around the world.
Si chiamano Seine Kongruangkit e Matithorn Prachuabmoh Chaimoungkalo, sono due studenti thai e hanno ideato uno spot provocatorio, ma molto efficace per scoraggiare le persone a uscire in tempi di covid. Ma è tutto digitale e no, Amburgo non è tappezzata di manifesti. "Non avremmo mai immaginato questo effetto" assicurano dal loro autoisolamento a Bangkok
With the UK government ordering Brits to stay inside, Miami Ad School students came up with a way for Netflix to help support this directive. They created billboard ads located in town centres and on train station platforms revealing spoilers from some of Netflix’s most popular shows. If you’d just stayed at home, you wouldn’t have seen them.