Shiona McDougall

Shiona McDougall stands at the forefront of RAPP's strategic vision, leading a team of talented strategists worldwide to shape the future of marketing with both precision and empathy. As a visionary global leader, Shiona brings unmatched expertise and passion for partnering with clients to deliver data-driven strategies that drive real, measurable results.

With a keen focus on innovation and client success, Shiona steers the evolution of RAPP’s strategic product, ensuring it remains cutting-edge in an ever-changing marketing landscape. Her impressive background includes senior client-side marketing leadership roles, where she transformed CRM strategies and spearheaded digital transformation initiatives. Her unique blend of agency leadership and client-side experience gives Shiona an unparalleled perspective, helping clients navigate the complexities of modern marketing across many industries for the world’s leading brands.

At RAPP, Shiona fosters a culture of collaboration and creativity, working closely with her team and clients to push the boundaries of what's possible in data-driven marketing. Her leadership bridges strategy and innovation, delivering solutions that consistently exceed client expectations and make real the art of the possible.

Looking to the future, Shiona is dedicated to driving impactful results for RAPP's clients while championing innovation and excellence across the organization. With her customer-first mindset and unwavering commitment to strategic growth, every day she empower her teams and businesses to thrive.