Shiona McDougall

Shiona McDougall

Global Chief Strategy Officer at RAPP Global
New York, United States

About me

Over the past eight years, Shiona has driven major changes in RAPP's communication strategy, leading to increased integration across client business, significant commercial successes and award-winning creative work, including a number of DMA gold awards. Prior to RAPP, she worked client side as Marketing Director at Virgin Wines and Harper Collins where she pioneered e-CRM best practice and led digital transformation.

Positions

Global CSO
London, United Kingdom
April 2010 - Present (14 years 10 months)
Global Chief Strategy Officer Oct 2018 – Present
Leading the development and definition of Rapp’s portfolio of strategic tools and championing best practice with local market strategic leads and within Omnicom Precision Marketing Group.

SVP Strategy Jan 2016 – Present
Member of the senior leadership at RAPP responsible for driving the business forwards and leading our approach across all clients.

Executive Planning Director May 2014 – Present
Leadership and development of planning at RAPP as well as continuing to deliver insight-driven strategy for clients.

Strategy Director Apr 2010 – Present
A solution lead role responsible for leading the vision and strategy for clients including Virgin Media, P&G, Barclays and Skype

Education

2:1 combined hons - Business and German

1991 - 1995 (4 years)

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