PR professional with over 14 years of experience in corporate and brand communications in companies such as DiDi, Netflix, Uber, and Copa Airlines as well as several PR agencies such as Burson-Marsteller, Hill+Knowlton, and Newlink.
Head of Spanish-speaking Latin America, Middle East & Africa Communications Jun 2021 - Present
- Lead a team of 30+ talented communications professionals across 10 countries
- Oversee External and Internal Communications for DiDi, DiDi Food and DiDi Financial Services
Senior Communications Director, North LATAM Mar 2021 - Jun 2021
Los Angeles
- Responsible for the external and internal communications of Uber and Uber Eats in Colombia
- Media and stakeholder relations point of contact
- Spokesperson
- Crisis management
- Storytelling and brand content creation
- Responsible for the external communications and PR of Wingo in 16 destinations in 10 countries in Latin America and the Caribbean.
- In charge of the brand's launch and positioning in press conferences/talk shows, media interviews, industry events, press trips, among others.
- Develop press releases, spokesperson materials, crisis manuals, media pitches, among others.
- Work together with PR agencies and vendors across the region.
- Responsible for the external communications and PR of Copa Airlines and Copa Airlines Colombia in Colombia, Ecuador, Peru, Venezuela, Bolivia, and Guyana
- Accountable for leading PR and media monitoring agencies in each country, it´s staff development and evaluation
- Creator of local strategies and responsible for supervising its leverage
- Serve as primary media and opinion leaders’ contact in every market
- Develop media pitches, press kits, and releases
- Draft executive speeches, key messages, and Q&A documents
- Address crisis and sensitive issues in collaboration with HQ and senior management
- Authorized Copa Airlines media spokesperson
- Lead alliances with influencers, ambassadors or other companies in favor of brand awareness and reputation
- Advice and support communication towards different audiences such as government, travel agencies, passengers, corporate customers, vendors, among others
- Crisis communication advisor and member of the Emergency Response communication center of the airline
- Manage the alignment of internal and external communications
- Training of corporate spokespeople
- Responsible for the planning and development of events and media FAM trips
- Manage the area's budget and vendor negotiation/contracting/billing
Class Representative and President of the IE Corporate Communication Club
Granted with the "Organization of American States (OAS) and IE" scholarship
Master Final Project: Marketing and communication consulting for the Spanish fashion brand Hoss Intropia graded A by the jury