David Smail

I like to think that everything is a creative opportunity. No matter how large or small. It could be a brief, a thought in the shower, or a phone call. Greatness is lurking behind every corne
I ended-up at my first gig in Asia after losing a late-night, best of 33-game nine-ball match and the resulting wager.
I've been involved in and managed campaigns and productions across continents, and languages.
I've often been put in the position of, and enjoy, orchestrating partner agencies on integrated campaigns.
Have supervised dozens, but still love the two, or even better, one pizza rule when it comes to teams.
Everything should start with a human perspective and an empathetic point-of-view.
An extremely talented and future ad hall-of-famer once said, 'The biggest ego in the room should be the brand.'
I think she's right
I'm an ardent fan of words and emotions. Specifically rearranging the former to move the latter.
Prefer to think in 'Acts, not Ads.'
I have a list of terms I’ve made-up over the course of my career. I call it the ‘Advercabulary’.
I actually started writing and art directing ads in Mrs. Quire’s fourth-grade class.
'Moot' is my favorite word. But is often not used to its most accurate definition.