Dario Diament

Entravision (NYSE: EVC) is global media company with strong roots reaching communities in the United States with content people loves. Leading Entravision's Digital international marketing unit, we are transforming the way we reach the media B2B industry, presenting our full-stack of mar-tech solutions including :- Smadex: transparent performance mobile-first DSP- DataXpand: DMP and Data marketplace- ScrollerAds: Premium Programmatic Video Network- AudioEngage: Digital Audio Advertising Marketplace.

I took Headway's first global Marketing leadership role.Managing marketing for 19 offices worldwide including US, LATAM, Brazil, Europe and Asia for Headway, its platforms Smadex and Mobrain, and Entravision's media brands ScrollerAds, DataXpand and Audioengage.Managed marketing strategy for a portfolio of digital advertising products that include Mobile App Promotion, Programmatic Media Services, Mobile, Digital Out of Home, Native Advertising, Digital Audio and specific vertical services.+70 yearly events globally that included special sponsorships, hosted events and speaking opportunities.Direct relationship with journalists, content partners, publishers, PR platforms and agencies.Direct leadership and overseeing of multimedia content production.Special digital activations that include Thought Leadership community platform MobileMasterminds.com.Lead brand message unification and coordination across markets.Company milestones: - April 2017: Acquired by a US media company, Entravision Communications Corporation (NYSE: EVC).- June 2018: Headway acquired Mobile-First Programmatic Platform Smadex.

CMO Jan 2018 – Jan 2020
I took Headway's first global Marketing leadership role.
Managing marketing for 19 offices worldwide including US, LATAM, Brazil, Europe and Asia for Headway, its platforms Smadex and Mobrain, and Entravision's media brands ScrollerAds, DataXpand and Audioengage.

Managed marketing strategy for a portfolio of digital advertising products that include Mobile App Promotion, Programmatic Media Services, Mobile, Digital Out of Home, Native Advertising, Digital Audio and specific vertical services.

+70 yearly events globally that included special sponsorships, hosted events and speaking opportunities.
Direct relationship with journalists, content partners, publishers, PR platforms and agencies.
Direct leadership and overseeing of multimedia content production.
Special digital activations that include Thought Leadership community platform MobileMasterminds.com.
Lead brand message unification and coordination across markets.

Company milestones:
- April 2017: Acquired by a US media company, Entravision Communications Corporation (NYSE: EVC).
- June 2018: Headway acquired Mobile-First Programmatic Platform Smadex.

VP of Product & Strategy Aug 2013 – Jan 2018
- Professionalized Client Services department, migrating the company from an Ad Network into a Programmatic Media Provider.
- Designed and developed the company's Campaign Management System, that streamlined campaign analytics, optimization and billing.
- Lead the first stage of Headway's exclusive representation of Mediamath in Latin America.
- Developed Product Marketing and extended Headway's product line.
- Founded Headway's creative development department.
- Strategy leader on pitches and key proposals.
- Company representative as speaker on marketing events in Argentina, Brazil, Chile, Colombia and United States.

Integrated Marketing Director Apr 2009 – Aug 2013
Transformed the area into an Integrated Marketing department, focusing on both Paid and Earned Media. We were the first agency to offer Social Media, when it was still incipient globally.

I was the digital transformation champion, leading pitches, client strategy and digital media optimization.

HIGHLIGHTS:
- Media: Managed multi-million budgets that integrated SEM and Display Media. Designed and implemented "Audience Motion" an innovative planning methodology, later adopted across the agency and clients.

- Social Media: Founded the agency Social Media business. Developed the agency vision on social media, accelerated client adoption and education. Designed strategies and action plans for some of the most advanced Social Media brand channels in LATAM. Mentored team members that later grew into managers and leaders. Integrated SEO into the Social Media team. In 2011: Social Media spun-off into larger an independent area.

- DSP: Developed the Audience Buying / Real Time Budding knowledge in the agency. Managed at first-hand trafficking, set-up and optimization of campaigns, gaining understanding of the possibilities and limits of the newest media buying trend. Evangelized DSP among clients. Run successful campaigns that achieved incremental benefits for brands.

- Team building: Mentored employees that later became leaders inside the agency and other companies.

Clients included Cisco, Sony, DIRECTV, Pfizer, Warner, SAP, Nextel and CABLEVISION in Latin America and US Hispanic market.

Account Manager Aug 2008 – Mar 2009
Account Management for Performance Marketing clients.
Clients: AT&T, Cisco.

Senior Performance Marketing Analyst Dec 2007 – Aug 2008
Company's Search Engine Optimization specialist.
SEO strategist and in-company training for Fortune 500 companies.
Clients: Dell, SAP and HSBC.

Developed Gilbarco's Knowledge Management and HR platform from scratch.

After a sabbatical year in New Zealand and Asia, returned to web development. Built the Digital Rights Management (DRM) interface of the first audio streaming portal in Argentina.Developed of the UX for the video streaming portal.

Java and JSP developer for digital slot machines for casinos.

Dot-com bubble survivor.Coldfusion developer on early e-commerce, B2B and publishing websites.