| Title | #WeAreThePanda (board) |
| Brief | With its 2023-2025 Agenda, the WWF puts humanity, the new endangered species, at the center of its commitment. As a result, the campaign's protagonist is humanity itself. The reportage style, typical of WWF communications, is combined with an ironic tone: this time it is our species posing in front of the lens, oblivious to the danger it faces for its own sake. We put humanity at the core also through the film's soundtrack. Marilyn Manson's 'The Beautiful People' provocatively accompanies the exploits of a self-satisfied human race more interested in the surface of its actions than in the reality of their dramatic impact on the ecosystem. The ironic approach and tone of voice, inspired to the meme language, aims to refresh the debate on sustainability reaching a wider audience without being too serious or grave. |
| Agency |
Accenture Interactive
|
| Campaign |
#WeAreThePanda
|
| Advertiser |
WWF
|
| Brand |
WWF Italia
|
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