Juan Felipe Sierra Díaz

Juan Felipe Sierra Díaz is a Colombian graphic designer who has an experience of over 11 years being the art director for advertising agencies such as McCann Erickson, DDB and JWT. Also, he has worked as an illustrator for numerous advertising and editorial projects in his country.

Besides, he has had the opportunity to work for both local and large multinational companies among which are included General Motors, LAN, L’Oréal, American Airlines, Pfizer, Henkel, Bimbo and his most recent role as general art director for Colombia’s country brand. Furthermore, as a result of his excellent professional performance, his work has been renowned and rewarded in some of the most important creativity festivals like One Show, FIAP, Ojo de Iberoamerica, Cannes Lions and recently published in Lurzer’s Archive.

In addition, he has been teaching for 4 years at Brother -school of creativity- within the program of art direction and additional courses of typography and design. He currently work as Creative Director and General Art Director for an independent agency
called Resistencia, located in Bogota City. there, he is in charge of developing brand communication projects, corporate identity, as well as design and illustration work for locally recognized clients.

Check out some work: behance.net/JU4N3L0