Nishath Omar

A Software Engineer turned Aviation Professional turned Ad man, I identify as a multi-potentialite who is now working to get my pilot license. I crave for new experiences and I have found advertising is one industry that feeds that craving.

Recently promoted as the Head of Strategy at Mandarin Reid, a strategy centric ideation agency that is transforming brands like Nestle, RedBull and Yamaha. We love challenges, taking in brands and solving them with strategy and ideation.

Even though majority of my work is focused on digital, I love Film & TV. I am a big fan of video ads that are brilliant, on the brief and based on insights.