Zim Hernandez

Zim Hernandez

Creative DIrector at ISLA Agency
São Paulo, Brazil

About me

Hi ? I'm Zim Hernández. I'm a creative leader, skilled in Design, UX, Advertising and Integrated Marketing, and I've been on this incredible journey for more than 11 years. Before that, I almost had a degree in Psychology, and the truth is that I just couldn't stop making things.
I’m grateful to have had the opportunity to work for local, regional and global brands like: Stellantis (Fiat, Jeep & Ram), Mamá Lucchetti, ACNUR, Under Armour, Nivea, Clorox Company, QuintoAndar, Netflix, Coca-Cola, Clear, Gatorade and creative strategist campaings for commom benefits. In teams like, Tech and Soul, Niña, Togetherwith, FCB, Argentina's Government and Furia Studio. I won Cannes lions, Effie Awards, Ojo de Iberoamérica, Diente, Lapiz de Platino and I have had the opportunity to be a Jury in Effie Latam, Lapiz de Oro and Diente.

After 11 years in Argentina, I'm currently based in São Paulo working in Isla.

Sector Experience

Positions

Associate Creative Director
ISLA
Brazil
2023 - Present (1 year 10 months)
Lead role in design and creativity, collaborating with creative teams and project managers for integrated advertising, social media and creative strategy campaigns for Gatorade, H2OH! (Pepsico) and Secret (P&G).
Senior Art Director
São Paulo, Brazil
2023 (1 year)
After 10 years of working in Argentina, I moved to the country and this is my first experience in the Brazilian market for clients like Clear (Unilever), CNA and Lwart.

Creative Director
Niña
Buenos Aires, Argentina
2020 (1 year)
Creative Director
Togetherwith
Argentina
2020 (1 year)
After a year of working as an ACD, where I learned how to lead a team, my second promotion arrived where lead role in design and creativity, collaborating with creative teams and project managers for integrated advertising, social media and creative strategy campaigns for clients like Jeep & Ram (Stellantis), Zonajobs & inmuebles24 (QuintoAndar), Vitalcan, Bodegas Salentein, Mani King, Molinos Ala, ACNUR and Holcim for Argentine, Chile and Mexico.
Head of Art
Qeja Ediciones
Argentina
2017 - 2020 (3 years)
Qeja is an independent publisher, launched in Buenos Aires, Argentine. We publish contemporary writers, poetry, essay and narrative. I’m the responsible for Qeja’s art direction, such as the cover book.
Associative Creative Director
FCB&FiRe
Argentina
2018 - 2019 (1 year)
DirectorAssociative Creative Director May 2019 - Nov 2019
This was my first promotion where I stopped being Senior Art Director and assumed a lead role in design and creativity, collaborating with creative teams and project managers for integrated advertising, social media and creative strategy campaigns for clients like Nivea, Jeep, Netflix and Zonajobs for Argentina and Mexico.

Senior Art Director Sep 2018 - May 2019 · 9 mosSep 2018 - May 2019 · 9 mos
Senior Creative Art Director for clients in Argentina and Mexico such as: Nivea, Jeep, Navent (ZonaJobs & Zonaprop), Coca-Cola For Me and Netflix.
Skills: Graphic Design · Marketing online · Estrategias creativas · Creatividad

Other professional activities

HAUS

Teaching
2019 - 2022 (3 years)

PHNX Tribute 2020

Awards Jury Member

PHNX 2024

Awards Jury Member

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