Fernando Montero González
International Creative Director at INGO
Hamburg, Germany
TitleSports Vs. Bullying (en)
Brief3 professional boxers dropped their own names and entered the ring with the names that many bullied children hear every day. They competed as “Fat Shit” Vélez, “Fucking Nerd” Rodríguez and “The Slag” Gutiérrez.Because no insult can hide the greatness we carry inside.
Agency
Campaign Sport vs Bullying
Advertiser Fundación Jero García
Brand Fundación Jero García

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PostedFebruary 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Chief Creative Officer M...ca M..o Subscribers Only
Executive Creative Director R...el Ma....nez Subscribers Only
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Copywriter Fe....do M....ro Go....lez Subscribers Only
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