Zaid Al-Qassab

Global CEO of M&C Saatchi Group, the worldwide marketing & creative services group. M&C Saatchi plc is AIM listed in the UK. We operate worldwide with over 2,500 employees based in over 20 countries. Our 5 divisions are Advertising, Media, Passions, Consulting & Issues.
I specialise in customer-centric change management, digital transformation & brand-building. I enjoy challenging, complex, fast-paced environments. I love the combination of operational, commercial, strategic & customer-led roles, & the challenge of developing a winning team. I have a passion for innovative approaches that challenge the status quo to improve business results. I believe in investing in talent and improving organisation capability. I'm an advocate of insight-led, customer-centric approaches that build deep partnerships with customers, suppliers & end consumers. I have led digital transformation in several companies. I've led 4 major post-acquisition integrations, and several portfolio businesses. I’m an award winning marketer, having won the Cannes Lions Film Grand Prix, Brand of the Year (twice), and was named #3 Marketer in the UK in December 2023.