Sven Grammes

Early-Game-Boy-Adopter ?. Microsoft-Encarta-Enthusiast ?. 56K-Internet-Explorer. Wikipedia-Student. Social-Media-Friend. Creative Sociologist. Digital-World-Strategist.

I am living digital experiences since my childhood. I shape them since 11 years.
For me, technology is never an end in itself, but a source of creativity. With so many possibilities, I want to help brands do the right thing - not just everything right. The right things to make people's lives easier, better or just more fun.

I am keen to really ? understand people and behavior, because too many brands seem to have forgotten that "we are not our users" (Ben Evans).