I studied advertising at college and started off my career with a bang - going to Cannes 2004 as a student at the Lions Academy and landing a job at JWT Mumbai. Then, somehow, I walked into the small agency trap, and after a decade of many many stints at all kinds of small places, I shifted out of advertising and joined the blockchain industry in 2021. I still believe in my ideas and that's why I keep entering them in ad challenges for various Creative Crowdsourcing contests. My portfolio is mostly full of spec work and a few ads I did at JWT.
Creative Crowdsourcing
Freelancer, Ideator, Copywriter, Scriptwriter, Innovator, Brainstormer
Entering submissions in ‘Idea & Writing’ contests on scores of sites for 100s of brands from the smallest to the largest. Won many TVC, Slogan, App Idea, Brainstorming & Innovation contests on various sites.
● Won one of the top 5 spots in the Harley Davidson contest onVictorsAndSpoils.com for a TVC Script based on the “No Cages” proposition
● Won 12 Slogan Contests on SloganSlingers.com
● Won the Clearasil TVC contest also on VictorsAndSpoils.com
● Won an Ideas Contest launched by Volkswagen Portugal onIdeaHunting.net
● Won first place in the Sony Logitech Google TV Project and the IntuitDigital Wallet Project on NapkinLabs.com
● Won Ideas contests for Google+ twice on Prizes.org (Google'scrowdsourcing site, closed in 2013), 2nd prize in the first contest, and 1st prize in the second contest. Was ranked number 1 worldwide in the Business Ideas category on the site.
● Did not win but got paid a lot of participation prize money ($2000+) onBoomIdeanet.com (now known as CrowdPharm.com)
● Won a Brand Naming contest and a Lego TVC Contest on Tongal.com
January 2011 - Present
United States
Entertainment Network India Ltd. - Radio Mirchi
Copywriter
Writing radio spots and thinking activation ideas for a variety of local Suratclients.
January 2007 - July 2007
Surat, India
Small Ad Agencies
Copywriter
Writer/Correspondent at Techtree.com, Nariman Point Mumbai
Researching and writing articles on the latest trends in technology, the internet, and gaming.
Copywriter at Postscript Advertising, Worli Mumbai
Ideating and writing for a variety of brands like D'damas and many other jewelry brands.
Copywriter at Makani Creatives, Andheri Mumbai - www.makanis.com
Writing and ideating for a variety of lifestyle brands the agency handled.
January 2008 - February 2009
Mumbai, India
Small Ad Agencies, Explainer Video Company & Client-side
Senior Copywriter
Senior Copywriter on short contract for a Real Estate Advertising Agency in Mumbai
Senior Copywriter at Achieve Creative, Surat - www.achieve.in
Joined, quit, and rejoined 3 times between 2016 and 2018, for a total duration of 1 year 3 months.
Social media, print, and collaterals for a variety of hospitality, fashion & jewelry brands in Surat.
Senior Copywriter & Creative Client Servicing at Ripple Animation, LowerParel Mumbai - www.RippleAnimation.com
Explainer video scripts, the direction of animation, and client liaison for a wide range of corporate banking and NBFC clients.
Marketing Head at AutoFresh CarzSpa, Surat - www.AutoFresh.in
Writing and designing emailers, brochures, collateral, printing, packaging, ideas for promotions, video scripts, improving the website, etc.
September 2014 - August 2018
India
Marching Ants
Senior Copywriter
Writing copy and ideating campaigns for the media brands the company handled, like Sony Live, Discovery Channel, and others.
August 2018 - December 2018
Mumbai, India
Gemius
Senior Content Manager
Preparing content for a variety of brands' social media, advertising and marketing needs.
October 2020 - September 2021
Surat, India
Internships
Trainee - Copywriting, Client Servicing, Films Dept., MovieMarketing
Trainee at Euro RSCG (now known as HAVAS Worldwide), LOWE Lintas (now MullenLOWE), Warner Bros. India (now WarnerMedia), Reverb Advertising and Ogilvy & Mather (now Ogilvy). Total Exp. : 2 years
April 2001 - April 2004
India
Ideating and writing copy for a wide variety of brands that the agency handled including Lux, Lux Body Wash, Vedanta, Philips, Good Knight, SBIMutual Fund, LIC, D'damas, DTC, and many others. JWT is now known as Wunderman Thompson.