Erica Igue

I’m Erica Igue, but feel free to call me Kika. I've had an amazing time working at some of the world's top ad agencies, like AKQA, R/GA, McCann, MullenLowe, VMLY&R, VCCP, SOKO, and more.

As an award-winning creative, I've been lucky enough to win honors from Cannes Lions, The One Show, El Ojo de Iberoamerica, Effie Awards, and The Brazilian Creative Club.

I’ve worked on campaigns for big brands like Netflix, Spotify, Google, Hershey's, Skol, Amazon, Samsung, and many others. I also co-founded Period, a Spanish menstrual underwear brand. Even though I'm no longer with the company, I’m proud of its creation, development, and continued success.

I love creating content and host KikaCast, a podcast where I chat with guests about the hottest topics—or whatever’s on our minds.

Domestika, the world’s biggest platform for creative education, invited me to teach two courses. One is a best-seller on copywriting, and the other is about how to pitch ideas with amazing presentations.

I blend copywriting, strategy, creative direction, and content to bring the best ideas to life with top-tier execution.

With Spanish and Brazilian citizenships, I'm based in Madrid but work globally, delivering my magic from anywhere to everywhere :)