About me
I have started my art direction career at a very young age, quickly gaining the thrills of working on big clients and winning both national and international awards. Throughout my career I have worked in different agencies from creative boutiques to big companies. Currently, I am working at Tribal Worldwide Bucharest where I try to find new ways to hijack and innovate for the clients I work for. In 2023 I represented Romania at Cannes Lions in the Young Lions Competition.
In my free time i keep myself busy designing solutions at www.layers.rocks - my personal creative studio.
Skills
Languages
- English - Pro
- Romanian - Native
Sector Experience
Awards
People I worked with
Madalina Pop
Group Creative Director
Cheil | Centrade
Ion Cojocaru
Content Director
UM Romania
Ioana Zamfir
Executive Creative Director
McCann Worldgroup Romania
Catalin Dobre
Chief Creative Officer
McCann Worldgroup Romania
Laura Belc
Creative Director
Saatchi&Saatchi + The Geeks
My Work
SEE ALL WORKThe National Team of Referees
- BRAND:
- ROM
- AGENCY:
- McCann Worldgroup Romania
Together all over the world
- BRAND:
- Rom
- AGENCY:
- McCann Worldgroup Romania
Positions
Group Creative Director
Tribal Worldwide Romania
Romania
April 2022 - Present (2 years 9 months)
Creative Partner
Layers
Romania
November 2021 - Present (3 years 2 months)
Because I love what i do, I chose to open my own creative business, Layers. Who we are? We are a Bucharest-based creative studio that aims to support business growth through design and communication solutions.
Senior Art Director
Tribal Worldwide Romania
Romania
December 2020 - April 2022 (1 year 4 months)
Brands I have worked for: KFC, Mastercard, Pizza Hut, MetLife, Microsoft, PAUL Bakeries, Beko, Julius Meinl, ROM, Vodafone, BRD.
Brands I have worked for: Renault, Dacia, OMV Petrom, VISA, Kinder, Granini.
Other professional activities
The New York Festivals Advertising Awards
Awards Jury Member
2020 (1 year)
Category: Avant-Garde/ Innovative
PHNX 2023
Awards Jury Member
PHNX 2024
Awards Jury Member
