WWF Italia - "GenerAzione Mare"

Accenture Interactive Milan, Italy

Awards

1412

This ad is part of the ACT Responsible Collection

Brand: WWF Italia
Country: Italy

Advertiser: WWF

Title	GenerAzione Mare
Brief	The campaign aims to raise awareness and inform people about the importance of protecting the ecosystem to save the new endangered species: humans. For this reason, the focus of the communication is no longer animals, but a heedless and self-satisfied human race that, with a smile on its lips, destroys the nature on which its very survival depends. Finally, the line, which quotes the iconic language of memes, provocatively underlines the absurdity of these behaviours. All campaign activities are gathered under the hashtag #WeAreThePanda which, thanks to a provocative role reversal, capitalises on the iconic power of the WWF symbol to raise awareness of the new endangered species, ours. The campaign communicates the goals of WWF's 2023-25 agenda and creates awareness about issues that, according to the World Economic Forum's Global Risk Report, represent the fastest-accelerating risk factors for humanity in the next 10 years.
Agency	Accenture Interactive
Campaign	#WeAreThePanda
Advertiser	WWF
Brand	WWF Italia
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Print
Chief Creative Officer	D...de Bo....ci Subscribers Only
Executive Creative Director	Al.....dro C....to Subscribers Only
Executive Creative Director	M...eo Gr....se Subscribers Only
Photography / Illustration	S....no Ro....li Subscribers Only
Producer	Ri....do Bi......sso Subscribers Only
Chief Strategy Officer	An....no Og.....nti Subscribers Only
Brand Strategy Manager	S..a Ma.....to Subscribers Only
Song	M...o C....ti Subscribers Only
Copywriter	Fr.....ca P....co Subscribers Only
Art Director	Fr.....ca Bu....ni Subscribers Only
Head of Production	Al.....dro B...io Subscribers Only
Producer	Ca....na La.....tti Subscribers Only
Design Director	Ve....ca Sa....et Subscribers Only
Design Lead	I...ia M....no Subscribers Only
Visual Design	G....mo ..i Subscribers Only
Digital Marketing	M...a Ci....io Subscribers Only
Post Production	B..2 S...io Subscribers Only