Daniel started his advertising career in 2018 as a copywriter at Havas Tel Aviv, and four years later, he became the most-awarded Executive Creative Director in Israel.
Since September 2022, Daniel has been the Chief Creative Officer at “blanco”, an independent agency in Tel Aviv. His leadership has already marked a significant milestone, with blanco being the first-ever independent agency in Israel to win at the Cannes Lions Festival.
Over the past years, Daniel's work has been recognized in Cannes Lions, The One Show, Clio Awards, The Caples Awards, Golden Drum, Gerety, FOMG, Smarties, and Lurzers Archive.
Despite these remarkable achievements, Daniel usually refrains from bragging about them. The only exception is when he's writing his own biography in the third person, a task he finds ridiculous but satisfying.