Randy Davis

What VIDEO Really Stands For in Video Production Spoiler: It’s not “Visual Integrated Digital Editorial Output.” That sounds like a rejected IT conference panel. Nope. In production land, VIDEO really means: V – Very Last Minute Every project starts and ends here. Client: “We need it tomorrow.” Us: “Great. I didn’t need functioning organs anyway.” I – I Need It to Pop Feedback Translation Guide™: “Pop” = Make it louder, brighter, more animated, possibly involving glitter or goats. (True story: the client kept the goat.) D – Do You Have Time for Just One More Revision? We’re on version 12. The first version was “perfect.” The final version? A slideshow. E – Everything Is Your Job Now Cinematographer? Yes. Therapist? Also yes. Bird wrangler? Long story. O – Oh, You Meant THIS Friday? Time is a social construct, and your calendar invite means nothing. BONUS: What Clients Think VIDEO Means • Very Inconvenient Deadlines Executed Overnight • Videos Initiated During Existential Overwhelm • Viewers Instantly Dismiss Excessive Over-editing Final Take: VIDEO is not a job. It’s a survival sport. Respect the editor. Hug your producer. And for the love of bandwidth—label your files. #VideoProduction #ProductionLife #CreativeHumor #Episode11Productions #BehindTheScenes #ClientRealities #MarketingWithHumor #FilmmakerLife

Working with iTV, we assisted with the filming on the new TV show on the History Channel: Dirty Old Cars. It was fun working with Jamie at Visual Perfection and the entire crew.