César Soto Bardales (Sotoreli)

Senior Copywriter Lead at Ingenia Latam

Lima, Peru

About me

Hello, my name is César Soto.
I am a creative professional with 15 years of experience in advertising agencies, developing creative campaigns for Peru, Ecuador, and Colombia for brands such as Toyota, Sodimac, Falabella, Nestlé, Alicorp, Movistar, Huawei, Cyzone, FSC, and many others.
Throughout my professional career, I have won awards at various advertising and creativity festivals in Peru, Argentina, and the United States, including Anda, Effie, IAB, Fepi, Fip, and Echo Latam & International.
Additionally, since 2022, I have served as a juror at international festivals such as ECHO International, Fip Festival, Mad Stars, and PHNX Awards.
Currently, I am an External Creative Director for film projects at The G Seven in Colombia and a Senior Copywriter Lead at Ingenia Latam in Peru.

Skills

Languages

Portuguese - Basic
Spanish - Native
English - Basic

Talent you might be interested in

Richard Kirshenbaum

Founder & Chief Executive Officer

Communication Sans Frontières

Joe Sciarrotta

USA CCO

Ogilvy & Mather, Chicago

Mark Lund

President McCann Worldgroup UK and Europe

McCann Worldgroup UK

Positions

Creative Sr

Apoyo Comunicacion, Lima

Peru

April 2018 - Present (6 years 10 months)

Description

I am a Creative Sr over 5 years on Apoyo Comunicacion. In this agency, i have developed and directed ATL, BTL, PR and digitals campaigns, always creating a difference and standing out for my work. With my team, in this agency, I manage to win 1 Anda on Peru, 2 Echo Latam on Argentina and 3 Echo International on US.

Education

Master Marketing Digital

Aula Creactiva

2024 (1 year)

Design and social innovation

Shifta By Elisava - Spain

November 2021 - January 2022 (2 months)

There is a growing need for a new critical society, for this reason, it has become essential to acquire capacities for the generation and development of projects with a relevant and constructive impact.