Born in Pavia, I approached the world of advertising working as a copywriting intern at Lego in Billund, Denmark. After this first experience, I studied at Accademia di Comunicazione in Milan and landed at Havas Milan, where I worked on clients such as Ferrero, Citroën, Peugeot, Q8 and Reckitt Benckiser. I’m currently a copywriter at Dentsu Creative Milan, working on Spotify and American Express.
During my career, I was featured in Lürzer’s Archive and participated to international workshops.