About me
Urwa is a producer based in Los Angeles. In the last three years, she has produced 50 commercials. Her clientele includes United Airlines, Chase, Target, State Farm, Warner Bro, Paramount, Makers Mark & Haleon brands such as Flonase, Voltaren, and Excedrin. She has worked with artists such as John Leguizamo, Icona Pop, Kellee Edwards, Elnaaz Norouzi and has a few in the works with A-list celebrities.
Her recent commercial for Flonase is in the festival circuit and being submitted to Cannes by the client. She has 21 awards and 15 nominations for several short films she produced and directed. Currently, she has a feature film in development, BANI which is a coming-of-age comedy-drama that attempts to bind the gender & generation gap and the misunderstood cultural and traditional practices in eastern cultures.
Urwa was born and raised in Pakistan. She started her career in feature space and has worked in two feature films and several internal commercials as an Associate Producer. As a filmmaker, She is gravitated towards creating acceptability and understanding towards different cultures, religions and generation gaps by incorporating poverty, gender discrimination and women equality in her films.
