Beto began his career at the Argentine agency Agulla y Baccetti. Following on from that, he worked for several multinational agencies in Spain before becoming the Executive Creative Director and Innovation Lead at DraftFCB. Beto has developed award-winning advertising, digital, experiential and branded content campaigns at Cannes Lions, El Sol, FIAP, El Ojo de Iberoamérica, Caples, Laus or ECHO Awards, among others. He is a Media Technician, studied Film and Advertising in Buenos Aires and, in his spare time, writes and directs short films.