I live at the intersection of creativity and technology, leading innovation projects in AI, the metaverse, gaming, and disruptive methodologies. I challenge conventions, believe in exceptions to every rule, and prefer the bed to make me. I am a passionate advocate of generative AI, giving in-person lectures across Latin America and virtually training hundreds of people in over 12 countries. My creative work has been recognized at prestigious festivals such as Cannes Lions, Clio Awards, D&AD, The One Show, Effie, El Sol, and El Ojo de Iberoamerica, among others.