My Latest Work
SEE ALL WORKOpt-Ink (135s)
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Inspired by Cadillac
About me
Hello! My name is Guto Kono. I was born in Brazil.
I'm passionate for advertising, art and meeting different cultures.
I had the experience and the happiness working with amazing partners
in advertising market around the planet.
South Korea, Mexico and now in Germany.
I always think about my next steps
and the big challenges left to face.
Awards: Cannes, One Show, Creation Club of São Paulo, El Ojo, FIAP, New York Festival, London Festival, Effie Awards.
Skills
Sector Experience
My Work
SEE ALL WORKStreets of Shame
- BRAND:
- Núcleo Memória
- AGENCY:
- Cheil Brazil
Heineken - The Cliché
- BRAND:
- Heineken
- AGENCY:
- Publicis Brasil Comunicação
Celeb Grammar Cops
- BRAND:
- Red Balloon
- AGENCY:
- .
Madonna would have to sign until the year 9328 to match Bill Gates' money
- BRAND:
- Forbes Magazine
- AGENCY:
- .
Cristiano Ronaldo would have to play until the year 13508 to match Warren Buffett's fortune
- BRAND:
- Forbes Magazine
- AGENCY:
- .
Hope
- BRAND:
- Médicos sem Fronteiras
- AGENCY:
- .
Moms And Social Networks
- BRAND:
- Manual para Mães nas redes sociais
- AGENCY:
- .
Timing 3
- BRAND:
- Editora Abril
- AGENCY:
- MATOSGREY/G2
Timing 2
- BRAND:
- Editora Abril
- AGENCY:
- MATOSGREY/G2
Positions
Associate Creative Director
Frankfurt am Main, Germany
2020 - Present (5 years)
From March 2020 I have joined McCann worldgroup as Associate Creative Director working for global brands such Opel, Mastercard, Sagrotan, Aldi, Qualcomm. Creating and developing campaigns for digital and ATL, BTL platform. Leading the production process to delievery the assets for the global marketing.
Serving major brands such as Ford Motors, Pepsico and Saba. Responsible for creating concepts, digital campaigns and ATL. Guiding the team from ideation to execution with inputs, insights and art direction.
Group Creative Director responsible to lead the creative team for creating and developing on line and off line campaigns for global brands such Cadillac car brand and Corona beer.
Guiding the production process and working with the best global productions.
Guiding the production process and working with the best global productions.
Inspired by Cadillac
- BRAND:
- Cadillac
- AGENCY:
- Leo Burnett Mexico
2016
Cheil Brasil - Creative lead developing digital campaigns for Samsung, Adidas and others clients. Presenting to the client the creative work teaming up with the digital planning strategy.
Committed to winning pitches, we conquer important digital projects and produce and develop them to increase the brand awareness and the audience engagement.
Cheil Brasil - Creative lead developing digital campaigns for Samsung, Adidas and others clients. Presenting to the client the creative work teaming up with the digital planning strategy.
Committed to winning pitches, we conquer important digital projects and produce and develop them to increase the brand awareness and the audience engagement.
Responsible for creating campaigns for big clients such Heineken, Procter & Gamble and Nestlé. Supporting the planning team to assembly the strategy. Leading the producing of the digital and ATL campaigns.
Heineken - The Cliché
- BRAND:
- Heineken
- AGENCY:
- Publicis Brasil Comunicação
Developing campaigns for brands such Claro Telecomunications, Philips, Dove, Coca Cola, Hellman's, Jac Motors. Responsible to supervise the asset’s delivers for the brazilian market from the Claro client.
Shaping the strategy and brief, leading the concepting, crafting and execution of award-winning projects and campaigns real people actually care about.
Shaping the strategy and brief, leading the concepting, crafting and execution of award-winning projects and campaigns real people actually care about.
