Hi. I’m Fran and I’m a relentless optimist.
I’m a creative with over 10 years of experience in the advertising industry, having worked in the Canadian, US, and Latin American markets. With the constant mission of finding new ways of problem solving through creativity and communication, beyond being a Copywriter by trade, I’ve also studied Art Direction, Social Media Management, and Strategic Planning to expand the creative tools at my disposal.
My goal as a professional is to be an agent of positive change within the agency that I’m a part of, the industry, and society. Within the agency, by driving a culture of creative excellence and collaboration, ardently advocating for data, impactful storytelling, and use of technology, in service of ideas. Within the industry, by inspiring and empowering storytellers, artists, and creators. Within society, by being part of the future-focused professionals that drive socially and culturally responsible brand and business growth.
I feel proud to have my work recognized for creative excellence by Clio Health, Cannes Lions, Creative Floor, United Nations’ De Igual a Igual, Lisbon Awards, MM+M Awards, New York Festival, among others. I’ve also had the honour of being jury for AdForum’s PHNX Awards for three years in a row.
In a nutshell: I firmly believe ideas can change the world for the better.