Carolyn Shaw

Carolyn is the Co-Founder, President, and Chief Creative Officer at Humanity, a human-centric brand transformation agency. With over two decades of experience in the advertising industry, she has cultivated her expertise through collaborations with esteemed local and global brands at advertising and communication agencies in Canada.

At the intersection of creativity and strategy, Carolyn has used design as a catalyst for change throughout her career. From brand identities to compelling storytelling, her passion is rooted in the belief that brands can and should play a role in supporting human wellbeing.

Driven by an unwavering belief in the transformative potential of brands, Carolyn co-founded Humanity with the aim of bringing more humanity into the industry. Recognizing the need for empathy, authenticity, and representation, she champions this vision daily, guiding Humanity to redefine how brands connect with their audiences.

Carolyn's diverse skill set and understanding of brand strategy empower her to craft narratives that deeply resonate with consumers. By pushing the boundaries of creativity and challenging the status quo, she delivers impactful brand experiences, while fostering human connection.