In the 15 years I've been in this industry, I’ve had the privilege to rub shoulders with some of the best people at some of the best agencies in Brazil, the US, and now Singapore. Along the way, I’ve created solutions that have been recognised with gold lions in Cannes, best of discipline at the One Show, yellow D&Ad pencils and grand clios, and have been talked about on The New York Times, CNN, Time Magazine, Huffington Post, and more.
I’ve launched, repositioned and promoted businesses and products across a wide variety of markets and industries including Burger King, Samsung, Coca-Cola and Booking.com. Amongst my work is a campaign that increased Samsung’s sales in the ME in almost 200%, the most watched film in the history of Converse, Verizon’s most successful sports partnership program, and a campaign that in 2014 reignited Burger King’s appetite for courageous work. I’m also a member of The One Club and a Miami Ad School teacher.
Today, as Group Creative Director at Forsman & Bodenfors in Singapore, I oversee and support work across all the agency's clients and new business activities, hire and retain talent, and have developed and executed the plan (as well as the work) that helped establish the agency as a creative powerhouse in the region, ultimately being recognised with CampaignBrief Agency of the Year in Singapore and #14 in all of APAC in 2022 and 2023.