Joachim studied Social Sciences in Bonn, Germany and Pittsburgh, USA and started his career as a journalist in Washington D.C., joined BBDO as a Copywriter before becoming a Creative in Brand Experience and Communication.
After working at BBDO from 1996 - 2000, he founded Jung von Matt/relations in 2001 as an agency for Integrated and Innovative Brand Experiences, where he worked as Managing Creative Director for brands like BMW, Mercedes-Benz, NIKON, MINI, Hamburg Philharmonic Orchestra, Huawei, Volkswagen, DHL, CDU and Elbphilharmonie Hamburg.
In 2016 he became Head of Creative Content and Creative Partner at Jung von Matt headquarter in Hamburg where he leads the central creative services in Brand Experience.
Joachim has won over 300 awards in his carrier including Grand Prixs, Agency of the Year, Strategy and Campaign of the Year Awards, making him one of the most awarded German Creatives in Brand Communication & Experiences.
He is a long term member of the Art Director’s Club (ADC) in Germany, ADCEurope and D&AD, Lecturer, Associate Prof. for Crossmedia Storytelling, Juror (OneShow 2021) and Speaker at Festivals and Seminars.
He loves ideas and is a strong believer in creativity which basically – in his eyes - can solve every problem in the world. He is a father to three kids, lives in Hamburg, enjoys music, hockey, running, his bike, great writing and is always in for an Espresso.