Carlos is a passionate and collaborative executive with over 20+ years of experience in creative strategy, business development and senior leadership roles at boutique agencies, startups, multinational networks, consultancies and technology shops. Carlos was recently consulting with several agencies, including an Arts & Cultural NFTs Marketplace, head of creative for Canada for one of the world’s largest agency networks, a Conversational AI tech startup, and before that, he was a senior creative consultant with Deloitte Canada.
A nerd at heart, Carlos gets excited and motivated by the opportunities new media and technology bring to creative solutions and consumer experiences. From his first job as a pioneer in interactive television, his focus has been all things digital, from hardware and product development to UI/UX, through to today’s storytelling opportunities in social, digital, film, mobile, interactive, experiential and artificial intelligence.
Carlos has directed many multi-disciplinary teams across Canada and the U.S. throughout his career for a range of global brands, including American Express, P&G, Unilever, GM, The Home Depot, HBO, Microsoft, Nissan/Infiniti, Intel, Cisco, Coca-Cola and others.