More than 17 years in the advertising industry, he began his career as an Art Director in Chile, working for some of the most important agencies and brands in the country: FCB, Ogilvy, BBDO, DDB and 180 Grados. In 2015, he moved to Ecuador as BBDO’s Executive Creative Director. In 2018 he founded Paper, together with 2 other partners, Quickly positioning itself as an Ecuadorian benchmark for creativity, earning recognition as The Independent Agency in the country.