Graduating in 2009 with a degree in Advertising, majoring in Creativity from Central University of Colombia, he kicked off his career at Wunderman and Mass Digital, working on major accounts like Movistar and Unilever.
He later joined Leo Burnett Colombia, spending four years managing campaigns for Davivienda Bank, DirecTV, and Alpina.
As Senior Copywriter at Sancho BBDO, he led projects for Tecnoquímicas and Postobón S.A. His growing expertise paved the way for a new role as Creative Director at Y&R in Guayaquil, Ecuador.
With extensive experience in the financial sector and regional brand management, he moved to Mullenlowe Delta as Associate Creative Director, where he led regional communication for Diners Club in Ecuador and Peru.
Following 2.5 years of delivering outstanding business results and winning key pitches, he was promoted to General Creative Director, overseeing a team of over 60 people.
After a period leading the creative team as Executive Creative Director at Wunderman Thompson Colombia's Medellin office, he transitioned to Garnier BBDO Ecuador in October 2022, where he currently serves as Executive Creative Director.