Carlos Vergara

Carlos Vergara

Executive Creative Director at Garnier BBDO
Guayaquil, Ecuador

About me

⁠Graduating in 2009 with a degree in Advertising, majoring in Creativity from Central University of Colombia, he kicked off his career at Wunderman and Mass Digital, working on major accounts like Movistar and Unilever.

He later joined Leo Burnett Colombia, spending four years managing campaigns for Davivienda Bank, DirecTV, and Alpina.

As Senior Copywriter at Sancho BBDO, he led projects for Tecnoquímicas and Postobón S.A. His growing expertise paved the way for a new role as Creative Director at Y&R in Guayaquil, Ecuador.

With extensive experience in the financial sector and regional brand management, he moved to Mullenlowe Delta as Associate Creative Director, where he led regional communication for Diners Club in Ecuador and Peru.

Following 2.5 years of delivering outstanding business results and winning key pitches, he was promoted to General Creative Director, overseeing a team of over 60 people.

After a period leading the creative team as Executive Creative Director at Wunderman Thompson Colombia's Medellin office, he transitioned to Garnier BBDO Ecuador in October 2022, where he currently serves as Executive Creative Director.

Sector Experience

Positions

Executive Creative Director
Guayaquil, Ecuador
2022 - Present (3 years)
Executive Creative Director
Bogotá, Colombia
2022 (1 year)
General Creative Director
Guayaquil, Ecuador
2017 - 2022 (5 years)
General Creative Director Sep 2019 - Feb 2022

Associate Creative Director Mar 2017 - Sep 2019
Creative Director
Guayaquil, Ecuador
2015 - 2016 (1 year)
Trabajé como Director Creativo liderando la oficina de Y&R Guayaquil conformada por un equipo de 12 creativos y mi responsabilidad era estar al frente de las cuentas: Bimbo, Lácteos Toni y otras cuentas locales.
Senior Copywriter
Bogotá, Colombia
2011 - 2015 (4 years)
Trabajé como redactor creativo para el Banco Davivienda, DIRECTV, Alpina y Special Olympics.

Other professional activities

PHNX 2024

Awards Jury Member

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