Alfonso Pacheco

Alfonso Pacheco

Creative Director at Proximity BBDO
Bogotá, Colombia

About me

I am a bilingual Creative Director, with five years of experience working with renowned advertising agencies and a master's degree in strategy and creative direction. As a child I used to tell stories so I wouldn't get scolded, as a grown-up I have done it to connect brands such as Procter & Gamble, WWF, Enel, McDonald's, Nestlé, Renault and many more, with people. I am characterized by my desire to make every brief a good campaign and to bring something good to the world with every idea. I have experience in 360 campaigns for B2C, B2B and B2G and a high level of English.

Agencies: Leo Burnett, Saatchi & Saatchi, Publicis Colombia, Proximity BBDO.

Brands: McDonald's, WWF, Alpina, Oreo, Nestlé, Procter & Gamble, Renault, Enel, Siigo (Colombia), Contífico (Ecuador), Memory (Uruguay); Nivea, Seguros Bolívar, Sodimac, Ésika, peiGO (Ecuador).

Languages
  • Spanish - Native
  • English - Pro
  • Portuguese - Basic

Positions

Director creativo
Bogotá, Colombia
July 2023 - Present (1 year 4 months)
Senior Copywriter
Bogotá, Colombia
2022 - 2023 (1 year)

Education

Social Communications

July 2014 - September 2019 (5 years 2 months)

Master in creative and strategic direction

Other professional activities

PHNX 2023

Awards Jury Member

PHNX 2024

Awards Jury Member

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