Paul Labban Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
Past success event
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Logical mix and blend , creativity without strategic mind will not live long
What do you think of the idea of free entry until the shortlist stage?
Give a fair chance for the creatives looks as a good idea, everyone deserve to show his work even the financial poor ones (lol)
How would you define the perfect PHNX Awards winner?
The creative idea that sell and build brand recognition threw the time , creative idea plus strategic approach is always a winner
What is having the biggest impact on creative trends at the moment?
For sure the Ai have played a big role on the creative trends although the effort of the creative people to surpass the thinking and beat the ai procedures is remarkable at this stage
Who would you nominate as your two or three “creatives of the year”?
My team mates in adcouncil, they are the most creative team that i have ever worked with
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