Favio Encinas

Favio Encinas

Executive Creative Director at Rock and Roll
Santa Cruz, Bolivia

About me

Favio “Favete” Encinas is the Executive Creative Director and founding partner of Rock and Roll – Santa Cruz, with 20 years of experience in the advertising industry. He is also the founder and director of Escuelita de Creativos, Bolivia chapter, since 2019. Currently, he serves as the president of the Bolivian Creative Circle. Favete is a strong advocate for creativity driven by results, regardless of the field.

Throughout his career, he has received over 160 awards for his creativity and effectiveness. Recently, Rock and Roll was recognized as Bolivia's Agency of the Year at festivals such as FIAP, EL OJO de Iberoamérica, and Effie Bolivia, as well as in the TOP FICE Ranking.

He has also been awarded at prestigious national and international festivals, including Wina, Caracol de Plata, Saniss, Luum, FEPI, Publicita, and Locoto Publicitario. Additionally, he has served as a jury member in various categories at these festivals. Under his general direction, Rock and Roll was recognized as Agency of the Year and Independent Agency of the Year at the 2024 Effie Awards Bolivia.

Starting his career in Art Direction, he transitioned to strategic creativity, creating memorable and award-winning campaigns for international brands such as Coca-Cola, Philip Morris, Warner Brothers Latam, Heineken, Unilever, AXE, OMO, Sedal, Dove, Ri-K, Pepsico, Monster, KFC, and Starbucks. Moreover, he collaborates with Bolivia’s most important brands, including Cerveza Paceña, BCP Bolivia, Yape, Sofía, among others.

Positions

Director General Creativo
Rock and Roll Santa Cruz
Bolivia
2010 - Present (15 years 1 month)
Propietario de la agencia con más premios internacionales del país. Con un total de 30 premios en Argentina (FEPI) y 1 en México (Caracol de Plata), además de 2 grand prix de gráfica en el festival local. Creciendo y expandiéndose con servicios BTL, Digital, Packaging y Branding además de ATL.
Creative Director
TBWA\Trazos Creativos
La Paz, Bolivia
2009 (1 year)
Work with the Tigo Brand developing creative strategies in ATL and specially in the BTL communication area.
Creative Director
Consorcio Publicitario S.A.
Bolivia
2007 - 2008 (1 year)
Generated creative strategies that focuses on marketing projects, including brand image and communication campaigns.
Associated Creative Director
Freelo srl
Bolivia
2004 - 2007 (3 years)

Other professional activities

La Escuelita de Creativos Bolivia

Directopr
2019 - Present (6 years 1 month)

PHNX 2024

Awards Jury Member

PHNX 2025

Awards Jury Member

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