Camila García

Creative Director at Coderhouse

Santiago, Chile

About me

I'm a creative with 8 years of experience in creative agencies in charge of the creation of various campaigns for clients such as Budweiser, Falabella, Danone, Sodimac (own brands), among others. During my career I have worked for both digital and mass media in the creation and implementation of campaigns and strategies for different clients, in addition to the work of positioning and branding. I currently work as Creative Director in Coderhouse a EdTech Company, and I'm in charge of the creation of campaigns and content, ensuring the brand guidelines.

Skills

Creative

Languages

Spanish - Native

Talent you might be interested in

Richard Kirshenbaum

Founder & Chief Executive Officer

Communication Sans Frontières

Joe Sciarrotta

USA CCO

Ogilvy & Mather, Chicago

Mark Lund

President McCann Worldgroup UK and Europe

McCann Worldgroup UK

Positions

Creative Director

Coderhouse

Chile

August 2023 - Present (1 year 8 months)

Description

I'm in charge of the creation of campaigns and content, ensuring the brand guidelines.

Copywriter

Falabella Retail

Chile

February 2022 - January 2023 (11 months)

Description

Responsible for the creation of the identity and creative development for Corporate Digital Strategy Management, participating in the communication of milestones and key events for the methodology of the Management.
Responsible for the definition of tone, style and creativity implemented for internal communication, having as audience the collaborators and stakeholders of Falabella Retail.

Among my functions, the following stand out:
- Project and initiative management under agile methodologies.
- Implementation and creation of communication strategy.
- Responsible for the creation and development of creative pieces for communication of milestones and management events.
- Responsible for the definition of tone and style of the Management and its communicational instances.
- Definition, implementation and follow-up of initiative metrics.
- Advice and follow up of implementation processes with Peru and Colombia.
- Evaluation and follow-up of developed initiatives.

Main achievements:
- Creation of identity and positioning for the Corporate Digital Strategy Management.
- Coordination and joint work with Peru and Colombia in the dissemination of internal instances.
- Innovation in the use of media and communication style within the company.