About me
In school, I discovered that writing was one of my greatest passions—writing essays was my favorite task.
Now, I have been at Ariadna for almost six years, an agency that has allowed me to explore and enhance this passion. I started as a Community Manager, working with brands from various industries, including finance, consumer goods, insurance, and automotive, where I had the opportunity to manage both the digital and creative aspects.
Currently, I work as a Creative Copywriter for the Continental LATAM family, a challenging yet highly rewarding experience, both with the client, the brand, and my team.
Skills
Languages
- Spanish - Native
- English - Basic
Talent you might be interested in
Richard Kirshenbaum
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USA CCO
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McCann Worldgroup UK
Positions
Creative Copywriter
Ariadna Comunication Group.
Ecuador
May 2019 - Present (5 years 10 months)
As a Creative Copywriter in a creative agency, I am responsible for conceptualizing and developing innovative ideas that connect with audiences and meet each brand's objectives. I write and adapt messages for various formats, from integrated advertising campaigns to content for digital platforms, ensuring that each client’s tone and identity are maintained.
I collaborate closely with designers, strategists, and account managers to create pieces that are not only creative but also effective and aligned with the communication strategy. Additionally, I stay up to date with trends, consumer insights, and new narratives to bring freshness and innovation to every project.
My role also involves reviewing and refining texts, ensuring consistency across all channels, and presenting creative proposals that add value and stand out in the market.
I collaborate closely with designers, strategists, and account managers to create pieces that are not only creative but also effective and aligned with the communication strategy. Additionally, I stay up to date with trends, consumer insights, and new narratives to bring freshness and innovation to every project.
My role also involves reviewing and refining texts, ensuring consistency across all channels, and presenting creative proposals that add value and stand out in the market.
Community Manager
Don Alfaro S.A
Ecuador
April 2018 - April 2019 (1 year)
I was responsible for managing and developing digital communities on social media, including content creation and planning, audience interaction, conversation monitoring, crisis management, and the implementation of strategies to strengthen a brand's presence and reputation. Additionally, I evaluated performance metrics to optimize communication and ensure the achievement of the company's objectives.
Education
Licienciatura en Comunicación Corporativa
2013 - May 2018 (5 years 4 months)
I studied Corporate Communication at UDLA, a program that equipped me with a strategic and creative vision to manage the reputation and image of brands and organizations. Throughout my studies, I developed skills in communication strategy, crisis management, public relations, and content creation for various formats and platforms. Additionally, I gained experience in research, corporate social responsibility, and the use of digital tools applied to communication. This combination of knowledge has allowed me to develop effective campaigns, connect with audiences, and bring value through innovative ideas in the advertising industry.
Other professional activities
PHNX 2025
Awards Jury Member
