Iva Ivanova

Iva Ivanova

Founder / Brand & Marketing Strategy at Hub Ahead
Sofia, Bulgaria

About me

Over the past decade, I have been the co-founder of Hub Ahead, an independent agency known for its hands-on approach to strategic communications and creative solutions. Unlike the classic agency format, Hub Ahead operates with a senior-only team, ensuring deep expertise and close collaboration. We work side-by-side with our clients, involving them actively in the process to create solutions that truly resonate and are strategically aligned with their goals.

In 2024, we expanded our services with The UPstreamers, a service designed to help bold brands take innovative and distinctive approaches to building their identities and positioning.

Our work has been locally and internationally recognized with awards across various disciplines, including the IAB Mixx Awards, IPRA, and BAPRA, celebrating our achievements in creative advertising, digital effectiveness, and innovation in communications.

Throughout my career, I have had the privilege of collaborating with brands across dynamic industries such as FMCG, healthcare, entertainment, and automotive. Early on, I refined my expertise working with major international clients at TBWA and Young & Rubicam, contributing to impactful campaigns for global brands like BMW, Danone, Beiersdorf, and MARS.

Positions

Strategic brand growth | Integrated marketing & communications
HUB AHEAD
Bulgaria
September 2014 - Present (10 years 7 months)
Behind the standard “Brand & Communications agency” label stands a senior, on-the-ground compact team with a challenger spirit. That's the essence of Hub Ahead for 10 years now.

We are here for the hard work across ambitious brands: CONSUMER, EMPLOYER and BUSINESS.

✳️ for those ambitious companies that don’t want a “classic service” but a team to go beyond the formal brief, truly understand their needs and build together further.

✳️ Building, Scaling, or Transforming - we refine brand’s concept, sharpen its proposition, and bring fresh perspective to audience and products/services.

✳️ Brand Assets - from graphic identity to web platforms, we materialize the brand across key touchpoints.

✳️ Holistic Communication - we blend strategy, consultancy, PR, digital, concept and design into one cohesive approach.

✳️ Creative - do more than one-off ideas, concepts to resonate across interactions.

Our clients come from dynamic sectors like Consumer Goods, Retail, Pharma, Construction, Business Services, Outdoor, Entertainment and more - all united by the ambition to stand out in a sustainable way.

Education

Other professional activities

PHNX 2025

Awards Jury Member

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