Gabriela Rodrigues

Gabriela Rodrigues

Chief Impact Officer at Droga5
São Paulo , Brazil

About me

Gabriela is a hybrid professional with a background in Electronics, Communication, and Neuroscience, offering a unique perspective on communication. In addition to her role as CIO at Droga 5 (chief impact officer) she is the founder of WALK, a Droga5 initiative focused on building and strengthening the impact platforms of the world’s most courageous brands. As a jury member, she has participated in global and local awards such as Cannes Lions, Effie Awards, El Ojo, The One Show, PPA, MMA Smarties, and Clube de Criação. In 2021, she won the Caboré Award, known as the “Oscar of Advertising,” in the “Strategy” category, and in 2022, she was honored with the Garra Award in the same category. Gabriela is also a professor at Miami Ad School, a columnist for Meio&Mensagem, and recognized as one of Brazil’s most admired advertising professionals by SCOPEN.

Positions

Chief Impact Officer
Droga5
Brazil
2018 - Present (7 years 1 month)
Chief Impact Officer Nov 2024 - Present · 3 mosNov 2024 to Present · 3 mos
Vice President of Creative impact Jun 2023 - Nov 2024
Head of Culture and Impact Aug 2021 - Jun 2023
Strategy & Culture Lead Jan 2021 - Jun 2023
Creative Data Leader Feb 2020 - Jan 2021
Creative Data Manager Sep 2018 - Feb 2020


Senior Strategic Planner
São Paulo, Brazil
2017 - 2018 (1 year)
Planning Supervisor
São Paulo, Brazil
2016 - 2017 (1 year)

Other professional activities

Miami Ad School

Teacher
2020 - Present (5 years 1 month)

PHNX 2025

Awards Jury Member

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