Gabriela is a hybrid professional with a background in Electronics, Communication, and Neuroscience, offering a unique perspective on communication. In addition to her role as CIO at Droga 5 (chief impact officer) she is the founder of WALK, a Droga5 initiative focused on building and strengthening the impact platforms of the world’s most courageous brands. As a jury member, she has participated in global and local awards such as Cannes Lions, Effie Awards, El Ojo, The One Show, PPA, MMA Smarties, and Clube de Criação. In 2021, she won the Caboré Award, known as the “Oscar of Advertising,” in the “Strategy” category, and in 2022, she was honored with the Garra Award in the same category. Gabriela is also a professor at Miami Ad School, a columnist for Meio&Mensagem, and recognized as one of Brazil’s most admired advertising professionals by SCOPEN.