A highly skilled digital artist with over a decade of experience in graphic design, motion graphics, and 3D computer graphics. A natural leader who can effectively manage creative teams while always remaining open to learning new things.
Collaborated with clients and creative team members across Zimbabwe, Mozambique, and Rwanda to produce high-quality designs, helping grow the agency’s clientele with at least one high-paying client yearly.
• Improved and consolidated end-to-end service processes and file indexing; enhanced project turnaround times by 10%.
• Organised in-house 3D artists using Blender; improved client satisfaction and profit margins by 25% with 3D mock-ups, motion graphics, product renders, and animation.
• Pitched team’s ideas convincingly and persuasively; won the 2018 Zimbabwe Agricultural Society pitch to rebrand the Zimbabwe Agricultural Show.
Some of the notable projects that I have worked on for the clients of the agency are:
• Refreshed social media designs of Nedbank, Dairiboard, Engen, First Capital Bank, ISCO, and Zuva Petroleum; increased brand recognition and customer engagement with modern designs, which helped to increase engagement by an average of 30%.
• Designed UI for Zuva Gas micro-site using Adobe XD; improved usability, navigation, and copywriting; increased web traffic and conversions by 40%.
• Provided art direction for multinational campaigns across Southern Africa for the First Capital Bank Group, collaborating with regional art directors and graphics designers to achieve the bank's marketing and business objectives.
• Teamed up with the Creative Director and Production Manager to design an interactive exhibition stand for Mimosa Mining using Adobe Illustrator and Blender; renewed interest in Mimosa stand with a daily average of forty visitors. Furthermore, this project aided in acquiring Mimosa as a client for the agency.
- I created sketches, diagrams, and mood boards to effectively communicate both my vision and that of the art director to team members and clients.
- I designed various marketing materials using Adobe Illustrator and InDesign and utilized Adobe Photoshop to create mock-ups and prototypes, which helped present creative ideas to clients.
- I applied creative thinking skills and brainstorming techniques, such as word association and mind mapping, to generate original and innovative ideas that addressed design challenges and fulfilled the client's marketing needs.
During my time at the agency, I worked on several notable projects, including:
- Proposals to modernize and update the packaging designs for Cairns Foods.
- Advertising campaigns for Saint-Gobain Gyproc.
- Brand identity design for Chitungwiza Central Hospital in Zimbabwe.