Ulises Soberanes

Advertising Creative Director with more than 10 years of experience. I started my career in independent digital agencies and then joined Publicis Groupe, where I have grown in their most prestigious agencies, such as Leo Burnett and Publicis Worldwide. I am the Creative Director of Team One Mexico, the agency specializing in luxury brands such as Lexus and Tequila Don Ramon. I was a Bronze winner in Media at Young Lions at the Cannes International Festival in 2018. In addition to winning international awards at FIAP and Ojo de Iberoamérica. Locally, I have been awarded the IAB Conecta. I have created, with my teams, successful campaigns for AAA brands, both locally and globally, such as Oreo, Mercedes-Benz, Lexus, Corona, Victoria, Takis, Nestlé, and Kellogg's, among others. In my spare time, I am a literary writer, I have published short stories and poems in digital magazines in Mexico.

In the last five years, I have worked as Creative Director, leading diverse 360 creative teams: writers, art directors, content managers, community managers, and social media managers. At Publicis, I worked for Mercedes-Benz in Mexico and Latin America. Among my achievements was creating the She's Mercedes campaign, which seeks to represent women in a dignified way in the automotive industry, in a call on Social Media we made them change the sexualized images of them for images that do represent them. The campaign was in media such as Contagious and was awarded in FIAP and Ojo de Iberoamérica. At Leo Burnett, I was part of the Pop Team for Oreo and Mondelez as Creative Director, in addition to directing the GM team: Cadillac, GMC, and Buick. With Mondelez Ritz Crackets we won national awards in Digital for Real Time Marketing and Social Listening campaigns. Now I am at Team One Mexico, which represents Team One USA, a Publicis agency specializing in the luxury market. As Creative Director I manage the Lexus Mexico, and Tequila Don Ramon brands, which Luis Miguel recently acquired. The awards are still to come, I hope.