Michal is an experienced art director and the founder of the U.S.-based ad agency Vivid Plum as well as the Slovakian agency Kreatívna Dvojica (Creative Couple). Over the course of his career, he has worked at Ogilvy and McCann, contributing to campaigns for brands such as Allianz, Coca-Cola, and Heineken. He is the creator of the viral, internationally recognized campaign featuring internet celebrity Bad Luck Brian.
He regularly serves on juries at creativity competitions and is a member of the prestigious European creative club ADC*E, as well as the American Advertising Federation and The One Club for Creativity.
In his free time, he unwinds through sports, running half marathons and learning to play golf. Much of his inspiration comes from traveling abroad.