Eugene Mischenko

Eugene Mischenko

President at E-Commerce & Digital Marketing Association
Yerevan, Armenia

About me


Eugene Mischenko is a seasoned leader in digital marketing, e-commerce, and AI-driven innovation with over 20 years of experience across B2B, B2C, and B2B2C industries. He is the Founder and President of the E-Commerce & Digital Marketing Association (ECDMA) and the Armenia Digital Awards, playing a key role in advancing digital transformation, omnichannel strategies, and marketing innovation in Armenia and beyond.

Eugene has served as a jury member for prestigious international competitions, including the Globee Awards, Stevie Awards, International Brilliance Awards, Shorty Awards, and Summit Creative Awards. His expertise spans AI-powered marketing, performance-driven digital strategies, and creative brand growth, making him a sought-after expert in evaluating industry-leading work.

Recognized for his contributions to the field, Eugene has received multiple international accolades, including being named Global Game Changer 2024 by Passion Vista Journal, a Cynopsis Standouts Q1 2024 Honoree, and a Platinum Winner at both the 2024 TITAN Business Awards (Visionary of the Year) and the 2025 Noble Business Awards (Outstanding Achievement in Leadership).

Based in Armenia, Eugene is dedicated to fostering innovation, supporting emerging talent, and shaping the future of marketing, advertising, and e-commerce on a global scale.

Positions

Founder
E-Commerce & Digital Marketing Association
Armenia
2023 - Present (2 years 2 months)
Chief Digital Officer/Director of Customer Happiness
SWAGGY
Armenia
2022 - Present (3 years 2 months)

Education

Digital transformation and innovation

2018 (1 year)

Other professional activities

PHNX 2025

Awards Jury Member

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