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The launch of Qino, a brand-new video service for true movie lovers in Qazakhstan!
Working closely with our client, we developed everything from scratch: the communication strategy, naming, visual identity, and a full omni-channel campaign including TV, OLV, OOH, and a whole range of other materials.
Qino’s positioning is simple yet powerful: a true club for cinephiles, where everyone can find content to suit their taste. For the campaign, we built on a relatable insight — when we watch movies, we dive deep into their world. Characters, stories, and moods become part of our reality.
That’s exactly what we brought to life: in the TVC and all creative materials, each family member lives in their own world, surrounded by their favorite characters.
Welcome to the club of true cinephiles — welcome to Qino!
Working closely with our client, we developed everything from scratch: the communication strategy, naming, visual identity, and a full omni-channel campaign including TV, OLV, OOH, and a whole range of other materials.
Qino’s positioning is simple yet powerful: a true club for cinephiles, where everyone can find content to suit their taste. For the campaign, we built on a relatable insight — when we watch movies, we dive deep into their world. Characters, stories, and moods become part of our reality.
That’s exactly what we brought to life: in the TVC and all creative materials, each family member lives in their own world, surrounded by their favorite characters.
Welcome to the club of true cinephiles — welcome to Qino!
