Francisco A. Pérez H.

My name is Francisco, but in this world of advertising creativity I'm known as Potter. Yes, for Harry Potter. I feel I don't look like him, but that's what I've been called since I got that nickname at the first job I had.

I spend time with my wife and son, we have two little dogs and we love to walk and eat. I love stories and I can't leave this world without finishing writing my novel. I like to give new points of view to the people who read me and see my ads.

I've been creating stories and building brands for more than 17 years and in that time I've developed in two different but complementary worlds; I've been a creative director and a creative digital director. Now, I'm adding another world: the challenging and fascinating Artificial Intelligence. In fact, I lead that branch within Mullen Lowe Guatemala.

I have worked in agencies such as TBWA, BBDO or DDB and I have worked with brands such as Tigo, Pepsi, Banco Industrial, Bayer, Unicef, Fox, adidas and many others.