About me
I am a digital marketing and influencer strategy leader with extensive experience in creative campaigns, audience engagement, and brand storytelling. As the Influencer Marketing Lead at a top international technology company, I have worked with global brands such as TikTok, Accenture, Logitech, and CROC Inc., developing impactful, multi-market campaigns that blend creativity, strategy, and measurable success.
I have served as a jury member for prestigious industry awards, including the Shorty Impact Awards and Runet Prize, evaluating work that showcases innovation, execution, and effectiveness across various disciplines. My expertise spans film, digital content, activations, PR, and design, with a focus on campaigns that drive real-world impact and engagement.
Beyond execution, I contribute to industry thought leadership as a co-author of the ARIR Trendbook: Influencer Marketing 2024, a speaker at Astana HUB, and a published author in leading marketing and media outlets (RBC Pro, CNews, Cossa, TAdviser). Holding a Master’s in Global Strategic Communications from Loyola University Chicago, I bring a data-driven, analytical perspective to creative excellence.
Talent you might be interested in
Positions
Influencer Marketing Lead
- Develop valuable revenue opportunities along with scaling existing LikeeLive business
- Manage and grow live streaming community of top-tier influencers for multiple verticals
- Strategize and lead XFN projects to ensure creator engagement & platform growth
- Lead CustDev initiatives to acquire actionable insights from creators to optimize platform UX
Creator Operations Manager
- Increased educational category content supply and creator pool by 65% within the CIS region.
- Onboarded 450+ influencers to the Talent Development Programme, sourcing over 10k creators.
- Launched 15+ XFN campaigns, achieving 500M+ video views and 100k+ unique viewers.
- Mentored 500+ influencers, resulting in 89% account growth month-over-month, including influencers with 1M+ followers.
Community Manager
- Developed community strategy that increased UGC, loyalty, and engagement rate by 45%
- Spearheaded XFN marketing projects between 7+ departments (brought 50+ leads)
- Organized Leadership Team meetings/town halls, monthly/quarterly updates, etc.
- Administered community social media channels (engagement went up by 25%)
- Managed digital campaigns for various clients in Tech sector
Marketing Communications Specialist
Other professional activities
PHNX 2025
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