About me
A strategist navigating the world of advertising through the lens of media, creativity and problem solving. Curious and energetic strategist sparkling in the field of media with a touch of legal skills. Enthusiastic and very absorbed in consumer behavior and keen to explore how consumers make decisions on their purchase to satisfy their needs, wants, and demands. Curious about the possible factors which could influence consumers' buying decisions in marketing science - including psychology, personality, and social factors.
A geek on everything data-driven and enjoys tackling all types of marketing challenges
Languages
- English - Pro
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Positions
Senior Strategy Planner
MediaPrima Bhd, Omnia
Malaysia
February 2025 - Present (1 month)
Media Strategist
Trapper Media Services
Malaysia
September 2022 - December 2024 (2 years 3 months)
Campaign driver & brand custodian for Toyota's brand transformation- “Move Your World” slogan, ushering client’s global vision.
• For agency growth traction, participated in advancing marketing strategies to prospective clients by spearheading with leads and assisted in building decks for tender pitches.
• Client's main point of contact collaborating with clients on media flowchart allocations (offline & online), scheduling, budgeting (2.3 million highest) & media brand plans.
• Strong track record of managing external projects with solid client relationship management skills through strong communication and comprehension between internal and external stakeholders for best interest of the brand & agency.
• Accountable for end-to-end campaign development of deliverables from planning, budgeting, production, tracking and PDCA (post-mortem) – via Yougov brand metrics to measure uplift.
• Utilizing research & audience insight tools such as Nielson and GWi to conduct audience building and segmentation exercise to construct qualitative and quantitative research (Euromonitor, Similarweb, Semrush) and keeping up with media trends.
• Assisted in publications such as Media Landscape, Industry Toolkits for clients, and Trapper Malay Segmentation.
• For agency growth traction, participated in advancing marketing strategies to prospective clients by spearheading with leads and assisted in building decks for tender pitches.
• Client's main point of contact collaborating with clients on media flowchart allocations (offline & online), scheduling, budgeting (2.3 million highest) & media brand plans.
• Strong track record of managing external projects with solid client relationship management skills through strong communication and comprehension between internal and external stakeholders for best interest of the brand & agency.
• Accountable for end-to-end campaign development of deliverables from planning, budgeting, production, tracking and PDCA (post-mortem) – via Yougov brand metrics to measure uplift.
• Utilizing research & audience insight tools such as Nielson and GWi to conduct audience building and segmentation exercise to construct qualitative and quantitative research (Euromonitor, Similarweb, Semrush) and keeping up with media trends.
• Assisted in publications such as Media Landscape, Industry Toolkits for clients, and Trapper Malay Segmentation.
Media Planner
Wavemaker
Malaysia
2022 (1 year)
Brand Executive
IPG Mediabrands
Malaysia
2020 - 2021 (1 year)
Education
BSc Marketing with Law
Other professional activities
PHNX 2025
Awards Jury Member
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